Official merchandise Graphic announced for 34th annual Boscov’s Berks Jazz Fest

Berks Arts is proud to announce the official merchandise logo for the 34th annual Boscov’s Berks Jazz Fest.

The logo was designed by Adam Serrano and will be featured on commemorative merchandise that will be produced by Jersey Ink Custom Apparel of Reading.

Serrano was born in Brooklyn, New York. He was raised in the creative community of Lancaster.

For over 10 years, Serrano’s dynamic digital artwork has been an integral part of successful launches of bands, businesses, and non-profits.

Serrano, who now resides in Berks County, continues to build his body of work that includes designing logos and graphics with Jersey Ink, the official merch supplier for the Berks Jazz Fest.

“After doing my normal research and pulling from various reference points, my goal was to create a logo that had the vibe and colorful esthetics of the 90s,” said Serrano. “I wanted the logo to be like a stamp that could easily translate to numerous applications for the fest.

“I am proud that the Berks Arts team selected this logo for the 34th annual fest.”